Local SEO Österreich 2025: Wie lokale Unternehmen auf Google dominieren

"Zahnarzt Wien" - 12.000 Suchanfragen pro Monat.
"Restaurant Linz" - 8.500 Suchanfragen pro Monat.
"Anwalt Salzburg" - 3.200 Suchanfragen pro Monat.

If you're not showing up in these searches? Your competitors are getting those customers. All of them.

Here's the thing about Local SEO: It's easier to rank locally than nationally. Way easier. But most businesses still screw it up.

Let me show you exactly how to dominate local search in Austria.

Was ist Local SEO?#

Local SEO = Optimierung für Suchanfragen mit lokalem Intent.

Beispiele:

• "Zahnarzt in meiner Nähe"
• "Bester Italiener Wien 1010"
• "Werkstatt Linz geöffnet"
• "Steuerberater Salzburg"

Warum Local SEO wichtig ist:

Die Zahlen:

• 46% aller Google-Suchen sind lokal
• 80% der lokalen Suchen führen zu Offline-Käufen
• 76% der Menschen besuchen ein Geschäft innerhalb von 24h nach lokaler Suche
• 28% der lokalen Suchen enden in einem Kauf

Was das für dein Business heißt:

If you're a local business and NOT doing Local SEO, you're literally giving money to your competitors who are.

Google My Business: Die Grundlage#

Your Google My Business (GMB) profile is 80% of Local SEO. Get this right first.

GMB Optimierung: Schritt für Schritt

1. Profil komplett ausfüllen (100%)

Google rewards complete profiles. Every empty field is a missed opportunity.

Must-Haves:

✅ Business Name (exact, no keywords stuffing)
✅ Category (Primary + 5-9 Secondary)
✅ Address (consistent with website)
✅ Phone Number (local, trackable)
✅ Website URL
✅ Opening Hours (including holidays)
✅ Business Description (750 characters)
✅ Photos (minimum 10, optimized)
✅ Services (list all your services)
✅ Attributes (woman-owned, wheelchair accessible, etc.)

Business Description Best Practices:

❌ BAD:
"Wir sind ein innovatives Unternehmen mit 
langjähriger Erfahrung und kundenorientiertem Service."

✅ GOOD:
"Zahnarztpraxis Dr. Schmidt in Wien 1010. 
Spezialisiert auf Implantate, Bleaching & 
Zahnreinigung. 25+ Jahre Erfahrung. 
Modernste Technik. Keine Wartezeiten. 
Termine auch abends & samstags."

See the difference? One is generic fluff. The other tells you exactly what they do and why you should care.

2. Primary Category richtig wählen

Your primary category is CRUCIAL. This determines what searches you show up for.

Beispiele:

• Zahnarzt → "Dentist" (NOT "Medical Office")
• Restaurant → "Italian Restaurant" (NOT just "Restaurant")
• Anwalt → "Family Law Attorney" (NOT generic "Lawyer")

Pro-Tipp: Check your top 3 competitors' categories and use the same ones.

3. Fotos hochladen (minimum 10)

Businesses with photos get 42% more requests for directions and 35% more click-throughs.

Was hochladen:

• Exterior: Building from street (so people recognize it)
• Interior: Office/shop from different angles
• Team: Real photos of real people (no stock!)
• Products/Services: What you sell/offer
• At Work: Show your team in action
• Logo: High-res, square format

Photo Specs:

• Format: JPG or PNG
• Size: 720×720px minimum
• File size: < 5MB
• Quality: High resolution

Naming Convention:

# ❌ BAD
IMG_1234.jpg

# ✅ GOOD
zahnarzt-wien-praxis-aussenansicht.jpg
zahnarzt-wien-behandlungsraum.jpg
zahnarzt-wien-team.jpg

4. Opening Hours aktuell halten

80% of consumers lose trust in businesses with incorrect hours.

Best Practices:

• Update holidays IMMEDIATELY
• Add special hours (Christmas, Easter, etc.)
• Use "Temporarily Closed" during vacation
• Add appointment-only if applicable

Reviews: Der Game Changer

Reviews are the #1 ranking factor for Local SEO. More reviews = better rankings = more customers.

The Stats:

• 87% read online reviews before visiting
• 73% trust a business more with positive reviews
• 49% need at least 4-star rating
• Reviews impact rankings by 15%

How to get more reviews:

1. Frag einfach danach

Most customers will leave a review if you ask. So ask!

In Person:

"Hat alles gepasst? Würden Sie uns eine 
Google-Bewertung dalassen? Würde uns sehr helfen!"

Per Email (Automated):

Subject: Wie war Ihr Besuch bei [Business Name]?

Hallo [Name],

vielen Dank für Ihren Besuch!

Wir würden uns über eine Google-Bewertung freuen:
👉 [Direct Review Link]

Dauert nur 30 Sekunden!

Danke,
[Your Name]

Direct Review Link erstellen:

https://g.page/[your-business-name]/review

2. Make it easy

The easier it is, the more reviews you get.

Tools:

• QR-Code auf Visitenkarte → direkt zu Review
• NFC-Sticker im Shop → tap & review
• SMS nach Termin mit Link
• Review-Stations im Geschäft (Tablet)

3. Respond to ALL reviews

Google sees if you respond. Businesses that respond rank better.

Response Template (Positive):

Vielen Dank für die 5-Sterne-Bewertung, [Name]! 
Freut uns sehr, dass Sie zufrieden waren. 
Bis zum nächsten Mal! 🙂

[Your Name]

Response Template (Negative):

Danke für Ihr Feedback, [Name]. 
Das tut uns leid zu hören. 
Wir würden das gerne klären. 
Bitte kontaktieren Sie uns unter [phone/email].

Beste Grüße,
[Your Name]

Never:

• ❌ Get defensive
• ❌ Argue with customer
• ❌ Ignore negative reviews

Always:

• ✅ Stay professional
• ✅ Offer to resolve offline
• ✅ Show you care

Google Posts nutzen

Google Posts appear in your GMB profile. Use them!

Post Types:

• Updates: News, announcements
• Events: Workshops, open days
• Offers: Discounts, promotions
• Products: New products/services

Best Practices:

• Post 2-3x per week
• Use images (1200×900px)
• Add CTAs ("Jetzt buchen", "Mehr erfahren")
• Keep it short (300 characters max)
• Include keywords naturally

Example Post:

🦷 Kostenlose Zahnreinigung im Oktober!

Vereinbaren Sie bis 31.10. einen Termin 
und erhalten Sie eine professionelle 
Zahnreinigung gratis dazu.

📞 01/123 4567
👉 [Jetzt Termin buchen]

#ZahnarztWien #Zahnreinigung

Website Local SEO Optimierung#

Your website needs to be optimized for local search too.

1. NAP Consistency

NAP = Name, Address, Phone

This needs to be IDENTICAL everywhere.

Beispiel:

✅ CORRECT (everywhere the same):
Zahnarztpraxis Dr. Schmidt
Kärntner Straße 10
1010 Wien
+43 1 123 4567

❌ WRONG (different formats):
Dr. Schmidt (website)
Zahnarzt Schmidt (GMB)
Schmidt Zahnarztpraxis (Yelp)
Kärntnerstr. 10 vs. Kärntner Straße 10
01/123-4567 vs. +43 1 123 4567

Google checks NAP across ALL platforms:

• Your website
• Google My Business
• Facebook
• Yelp
• Herold.at
• Local directories

If they don't match? Google gets confused. Confused Google = worse rankings.

2. Local Schema Markup

Tell Google exactly what your business is.

LocalBusiness Schema:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Dentist",
  "name": "Zahnarztpraxis Dr. Schmidt",
  "image": "https://example.com/logo.jpg",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Kärntner Straße 10",
    "addressLocality": "Wien",
    "postalCode": "1010",
    "addressCountry": "AT"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 48.2082,
    "longitude": 16.3738
  },
  "telephone": "+43-1-123-4567",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "08:00",
      "closes": "18:00"
    }
  ],
  "priceRange": "$$",
  "url": "https://example.com",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "127"
  }
}
</script>

3. Location Pages

If you serve multiple cities, create separate pages for each.

URL Structure:

example.com/wien
example.com/linz
example.com/salzburg
example.com/graz

Each page needs:

• Unique content (no duplicates!)
• Local keywords
• Google Maps embed
• Local testimonials
• City-specific images
• Local NAP

Content Template:

H1: [Service] in [City] - [USP]
"Zahnarzt in Wien - Termine noch heute verfügbar"

Intro: Why choose us in [City]
"Sie suchen einen Zahnarzt in Wien 1010? 
Wir sind direkt am Stephansplatz..."

Services in [City]
- Service 1 with local context
- Service 2 with local context

Why [City] customers choose us
- Local benefit 1
- Local benefit 2

Testimonials from [City] customers

FAQ about [Service] in [City]

Map + Directions

4. Local Keywords

Optimize for how locals actually search.

Keyword Research:

Main keyword: "Zahnarzt Wien"
+ District: "Zahnarzt Wien 1010"
+ Near me: "Zahnarzt in meiner Nähe Wien"
+ Specific: "Notfallzahnarzt Wien"
+ Service: "Zahnimplantat Wien"

Where to use keywords:

• Title Tag
• H1 Headline
• First paragraph
• Image alt tags
• URL slug
• Meta description

Example Title Tag:

Zahnarzt Wien 1010 | Termine noch heute | Dr. Schmidt

5. Google Maps einbetten

Embed your Google Maps location on your website.

<iframe 
  src="https://www.google.com/maps/embed?pb=..." 
  width="600" 
  height="450" 
  style="border:0;" 
  allowfullscreen="" 
  loading="lazy">
</iframe>

This signals to Google: "Yes, we're really at this location."

Citations & Directory Listings#

Citations = mentions of your NAP on other websites.

Important Austrian Directories:

Must-Have:

• ✅ Herold.at
• ✅ Google My Business
• ✅ Bing Places
• ✅ Facebook
• ✅ Yelp

Industry-Specific:

• Arztpraxis: Docfinder.at, Arztsuche24.at
• Restaurant: Tripadvisor, TheFork
• Hotel: Booking.com, TripAdvisor
• Handwerk: WKO, Gelbe Seiten

How to build citations:

1. Find relevant directories (Google "[your industry] directory Austria")
2. Create listings with consistent NAP
3. Fill out completely (100% complete = better)
4. Add photos
5. Verify listings
6. Monitor & update

Citation Building Service: Use Brightlocal or Whitespark to automate this.

Content Marketing für Local SEO#

Create content that locals actually search for.

Blog-Post Ideen:

Location-based:

• "Die 10 besten [Service] in Wien"
• "Was kostet [Service] in Österreich?"
• "[Service] in [City]: Der komplette Guide"

Seasonal:

• "Winterreifen wechseln in Wien: Preise & Tipps"
• "Sommerfest-Catering Linz: Angebote 2025"

FAQ-based:

• "Ist [Service] in Österreich legal?"
• "Wie viel kostet [Service] in Wien?"

Local News:

• "Neue Gesetzesänderung für [Industry] in Österreich"
• "[Service] Trends in Wien 2025"

Example Post:

Title: "Notfallzahnarzt Wien: Was tun bei akuten Zahnschmerzen?"

Content:
- Was gilt als Notfall?
- Erste Hilfe bei Zahnschmerzen
- Notfall-Zahnarzt Wien finden
- Kosten & Krankenkasse
- Unsere Notfall-Sprechzeiten
- So erreichen Sie uns

This targets "Notfallzahnarzt Wien" and provides actual value.

Link Building für Local SEO#

Local backlinks > generic backlinks.

Local Link Sources:

1. Local News/Media:

• Sponsoring → Press release → Link
• Expert quotes → Article mentions → Link
• Local events → Coverage → Link

2. Local Organizations:

• Chamber of Commerce (WKO)
• Industry associations
• Local charities
• Sports clubs

3. Partnerships:

• Partner with complementary businesses
• "Wir empfehlen:" section
• Guest posts on local blogs

4. Local Events:

• Host/sponsor events
• Get listed on event directories
• Press coverage

Example Outreach:

Subject: Kostenloser Workshop für [Target Audience]

Hallo [Name],

wir bieten am [Date] einen kostenlosen 
[Topic] Workshop in Wien an.

Könnten Sie das auf [Website] listen?

Details: [Link]

Danke!
[Your Name]

Local SEO für Mobile#

76% of local searches happen on mobile. Optimize for it.

Mobile Checklist:

• ✅ Mobile-responsive design
• ✅ Fast loading (< 2 seconds)
• ✅ Click-to-call button
• ✅ Easy-to-find address
• ✅ Google Maps integration
• ✅ Large CTAs (44px minimum)

Click-to-Call Button:

<a href="tel:+4311234567" class="cta-button">
  📞 Jetzt anrufen
</a>

Directions Button:

<a href="https://maps.google.com/?q=Kärntner+Straße+10,+Wien" 
   class="cta-button">
  📍 Route berechnen
</a>

Local SEO Checkliste#

Google My Business:

• ✅ Profil 100% ausgefüllt
• ✅ Richtige Kategorien gewählt
• ✅ 10+ Fotos hochgeladen
• ✅ Öffnungszeiten aktuell
• ✅ Posts 2-3x/Woche
• ✅ Reviews aktiv sammeln
• ✅ Auf alle Reviews antworten

Website:

• ✅ NAP consistent everywhere
• ✅ Local Schema Markup
• ✅ Location pages created
• ✅ Local keywords optimized
• ✅ Google Maps embedded
• ✅ Mobile-optimized

Citations:

• ✅ Herold.at listing
• ✅ Yelp listing
• ✅ Industry directories
• ✅ NAP consistent everywhere

Content:

• ✅ Local blog posts
• ✅ Location-specific pages
• ✅ FAQ sections
• ✅ Customer testimonials

Links:

• ✅ Local partnerships
• ✅ WKO listing
• ✅ Industry associations
• ✅ Local event sponsoring

Häufige Local SEO Fehler#

❌ Fehler #1: Inkonsistente NAP-Daten

Different address formats everywhere = Google confusion = bad rankings.

Lösung: Pick ONE format and use it everywhere.

❌ Fehler #2: Keine Reviews

No reviews = no trust = no customers.

Lösung: Actively ask for reviews. Make it easy.

❌ Fehler #3: Unvollständiges GMB-Profil

Every empty field hurts your rankings.

Lösung: Fill out 100% of your profile.

❌ Fehler #4: Keine Mobile-Optimierung

Most local searches are mobile. If your site sucks on mobile, you lose.

Lösung: Test on real devices. Fix issues immediately.

❌ Fehler #5: Keyword Stuffing

"Zahnarzt Wien Zahnarzt 1010 bester Zahnarzt Wien"

Google sees this and thinks: "Spam."

Lösung: Write naturally. Keywords should fit organically.

Fazit: Local SEO ist easy money#

Here's the truth:

Local SEO is easier than regular SEO. Less competition. More qualified traffic. Higher conversion rates.

But you need to actually DO it:

1. Optimize GMB (80% of the work)
2. Get reviews (social proof = money)
3. Consistent NAP everywhere
4. Create local content
5. Build local links

Do this consistently for 90 days and watch your phone ring.

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